1. Go to "Reports > Goals" and select "New Goal".
2. Select the type of goal to define
   1. Audience allows you to select a follower number to reach by a certain date on one of your accounts.
   2. Engagement allows you to choose an Engagement Level goal to reach by a target date for one of your accounts.
   3. Publication Performance allows you to select a number of clicks or conversions per day by a target date for one of your accounts.
3. Click "Submit".