- Go to "Reports > Goals" and select "New Goal".
- Select the type of goal to define
- Audience allows you to select a follower number to reach by a certain date on one of your accounts.
- Engagement allows you to choose an Engagement Level goal to reach by a target date for one of your accounts.
- Publication Performance allows you to select a number of clicks or conversions per day by a target date for one of your accounts.
- Click "Submit".